Supermodel Bella Hadid brings her fragrance brand Orebella to Dubai
Fans invited to meet the star and experience her clean fragrance line
DUBAI – Cancel your Sunday plans, because Bella Hadid is coming to town.
The American-Dutch-Palestinian supermodel will be at the Mall of the Emirates tomorrow, Sunday, 9 November, for a special one-day appearance to showcase her fragrance brand, Orebella, as part of a collaboration with Ulta Beauty.
The pop-up will take place in the Fashion Dome from 3:30 PM, where fans can explore the Orebella fragrance collection and enjoy interactive activities hosted by Ulta Beauty. Adding to the excitement, Hadid will take the stage for a live interview with Priti Malik, giving attendees an inside look into her creative process and her brand’s journey.
Ulta Beauty pop-up experience
The event celebrates the upcoming arrival of Ulta Beauty, the number one beauty retailer in the United States, which is set to open its first UAE boutique at Mall of the Emirates in January 2026.
Visitors can expect an immersive preview of what’s to come, featuring exclusive makeup, skincare, haircare and fragrance lines – including Orebella, which has already earned global recognition for its clean, alcohol-free formulations.
Hadid’s fragrance line made waves after winning Ulta Beauty’s Conscious Brand of the Year 2024 award for its commitment to clean ingredients, ethical sourcing and sustainable packaging. Inspired by the model’s personal journey with scent and wellness, Orebella offers essential-oil-based alternatives to traditional perfumes, each crafted to evoke calm and confidence.
From Kuwait to Dubai
Hadid’s Dubai stop follows her recent appearance in Kuwait, where she launched Orebella at Ulta Beauty’s first Middle East boutique at The Avenues.
Joined by her father, Mohamed Hadid, the model celebrated the debut with fans and shared behind-the-scenes moments on Instagram, writing: “Baba’s birthday week + launching Orebella in the Middle East = best week ever!”
